Why You Should Never Let A Clay Mask Dry
Historically clay has been used on the skin for hundreds of years but the biggest mistake many of us make, particularly on the face, is allowing clay to dry completely!
Historically clay has been used on the skin for hundreds of years but the biggest mistake many of us make, particularly on the face, is allowing clay to dry completely!
Why is this SO bad?
Mineral rich clay has 3 phases:
1. The damp phase – this is when the beneficial minerals within the mask work their magic, bathing the skin in minerals such as zinc, magnesium and manganese. In short – a mineral drink for your skin from the outside in.
2. The cooling and exfoliating phase – this is when the mask begins to contract slightly, helping to lift surface dead skin cells, even out skin tone and speed the healing process. Particularly beneficial in the case of breakouts or simply just a few annoying pimples.
3. The dry phase – where the entire mask begins to flake off with even the slightest facial expression! This is when the mask draws moisture from the surface of the skin, leaving it extremely dehydrated – hence the ‘tight’ feeling – and also very irritated. For most people with even mild sensitivity, leaving a mask on too long results in the skin looking red, blotchy and feeling uncomfortable.
Top Tips:
- Hop on our website and watch the MV Mask Ritual video
- Always use the MV Mask Brush for no-fuss blending and easy application
- Aim for a creamy consistency – not too runny, not too thick
- Apply enough to cover the skin well – too little will result in the mask drying far too quickly
- ALWAYS remove while still damp with a steamy muslin cloth
How often:
- For skin maintenance – use once or twice a weekly
- For the ‘WOW’ factor – before a special occasion or to address congestion or breakout use three times in one week.
A good quality nutrient-rich clay mask will gently exfoliate, purify, rejuvenate and strengthen the skin, transforming a dull, congested or overworked complexion so – for happy skin - be sure to remove while still damp!
