Why You Should Never Let A Clay Mask Dry

Historically clay has been used on the skin for hundreds of years but the biggest mistake many of us make, particularly on the face, is allowing clay to dry completely!

Why is this SO bad?

The III Phases Of Mineral Rich Clay

1. The Damp Phase

This is when the beneficial minerals within the mask work their magic, bathing the skin in minerals such as zinc, magnesium and manganese. In short – a mineral drink for your skin from the outside in.

2. The Cooling & Exfoliating phase

This is when the mask begins to contract slightly, helping to lift surface dead skin cells, even out skin tone and speed the healing process. Particularly beneficial in the case of breakouts or simply just a few annoying pimples.

3. The Dry Phase

Where the entire mask begins to flake off with even the slightest facial expression! This is when the mask draws moisture from the surface of the skin, leaving it extremely dehydrated – hence the ‘tight’ feeling – and also very irritated. For most people with even mild sensitivity, leaving a mask on too long results in the skin looking red, blotchy and feeling uncomfortable.