Beauty Rebel

Flipping the script: Marketing done 'wrong'

Flipping the script: Marketing done 'wrong'

What do you think of when you hear the word marketing? When most people think about marketing, they might think of tactics like paid advertising via magazines, or television commercials, email marketing, or social media and influencer marketing. While the media landscape has changed over the years, brands typically follow a blueprint of how to 'successfully' market themselves in the modern landscape. And part of that, is never talking publicly about their marketing practices! We want to change that. We want to flip the script and explain our marketing strategy as it centers on empower women and men to feel...

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Transforming routine into ritual: The psychology behind beauty rituals

Transforming routine into ritual: The psychology behind beauty rituals

It's easy to assume that the self-care benefits of a skincare practice are simply a result of the specific products we use on our skin.  And of course, in many ways they are.  Topically applied products are absorbed into your bloodstream, which is why MV is 100% free of petrochemicals, parabens, mineral oils, and endocrine disrupters, just to name a few.  But research shows that when transformed from routine to ritual, a dedicated skincare practice can also have a positive impact on not just our physical well-being (i.e., our skin), but on our mental well-being as well.  The difference between...

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More than skin deep: Purpose driven business

More than skin deep: Purpose driven business

With the rise of conscious consumerism, people around the world have started to embrace mindfulness in all aspects of life, including what they buy. And the beauty industry is no exception.  Slow beauty has come as a welcome change to the industry (you can see our thoughts on that here), and according to trend consultancy WGSN, beauty routines and products in the post-pandemic era are being reshaped by a demand for products and businesses practices that prioritise consumer wellness and actively improve the world. In other words, there is now a demand for purpose driven business.  You may already know...

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The truth about Essential Oils...

The truth about Essential Oils...

Imagine this. Your friend has almost won you over to try out an essential oil she adores, but when you go to actually hunt it down, things get complicated. The claims on the bottle, like ‘100% Pure’, ‘100%’ Natural’, ‘All-natural’, ‘Pure & Natural’, all sound like variations of the exact same thing - but with different price tags, leaving you totally confused. Is $15 Lavender oil the same as the one in the $29 bottle? Is it all spin, or is there actually a difference? Reaping the full powers of nature Let’s first define essential oils. In a nutshell, essential...

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