Flipping the script: Marketing done 'wrong'
Flipping the script: Marketing done 'wrong'

What do you think of when you hear the word marketing? When most people think about marketing, they might think...

Transforming routine into ritual: The psychology behind beauty rituals
Transforming routine into ritual: The psychology behind beauty rituals

It's easy to assume that the self-care benefits of a skincare practice are simply a result of the specific products...

More than skin deep: Purpose driven business
More than skin deep: Purpose driven business

With the rise of conscious consumerism, people around the world have started to embrace mindfulness in all aspects of life,...

The truth about Essential Oils...
The truth about Essential Oils...

Imagine this. Your friend has almost won you over to try out an essential oil she adores, but when you...

The beauty in slowing down...
The beauty in slowing down...

This month, MV is proud to be the Official Beauty Partner of the International Woolmark Prize, a talent incubation program...

Are you paying for a marketing strategy in a bottle?
Are you paying for a marketing strategy in a bottle?

"Aha moments", continual experimentation, and harnessing Mother Nature's magic. These have long been central to the development of superb skincare....

Beauty Industry Spin
Beauty Industry Spin

MV's founder, Sharon McGlinchey, has never made it her mission to keep up with skincare fads. In fact, the opposite...

Be Kind.
Be Kind.

...and be warned, this is a long blog, so digest it in chunks with a cuppa and a dip-in! How...